Intro – The Power of Trademarks in Modern Marketing Marketing
Have you noticed that we try to be more than just Trademark Representative’s?
Did you know that our founder and MD (Jonathan Paton) worked in marketing and still consults on compliant marketing and sales processes for a wide range of businesses in the Legal and Financial Services spaces. He actually founded The Trademark Helpline when he saw so many of his clients were running into marketing roadblocks because they didn’t have a trademark.
Our goal is to be able to add value to the entire business community whether one man bands or multi nationals through accessible and affordable high-end services.
To that end, with Jonathan’s help we have produced a series of articles titled The Power of Trademarks in Modern Marketing.
The purpose of the series is to share insights on how large companies like Disney, Apple and Starbucks use their trademarks as a commodity to generate more revenue.
Our aim is to spark a bit of debate and hopefully provide some inspiration on opportunities you may not have considered.
CONTENT
Chapter 1 – Why are Trademarks are going up year after year?
Chapter 2 – How does having a trademark not only protect your brand but also help you generate more revenue?
Chapter 3 – How will a trademark expand your revenue streams?
Chapter 4 – What do I gain by more legal protection and exclusivity over my own brand?
Chapter 5 – How can you use your trademark as a marketing and promotional tool?
Chapter 6 – How can your brand engage customers and build loyalty?
Chapter 7 – How can partnerships and collaborations support your brands growth?
Chapter 8 – How can trademarks boost your Search Engine Rankings?
When it’s all over if you think there’s anything other info that would be helpful for us to cover in the future in relation to:
–UK Trademark Application and International Trademark Registration
-IP Law
-Marketing
-Affiliates and Ambassadors
-E-Commerce or
-SME business
Drop us a comment or get in touch, we’d love to hear from you.
