The Story
In our experience, we found that a simple change in our outreach strategy led to a dramatic increase in responses for UK Trademark Registration. Initially, we would email clients once about their trademark renewals. When we started sending a follow-up email one week later, our response rate skyrocketed.
Here is a very quick Hint and Tip with some statistics to illustrate my previous points on the impact of consistent follow-up. Whether it’s UK Trademark customers or your own products and services, the point is the same.
Email 1: Sent to 1,800 people, got 10 direct responses.
Email 2: Sent to the remaining 1,790 people one week later, got 400 responses.
That’s 40 times more responses within one week!
So, What Are the Hints and Tips for This Tale?
Hint – Persistence Pays Off
Automating your follow-up process ensures consistency and frees up time. A simple second email about UK Trademark Registration can yield significantly better results. Ensure you have a system in place to regularly follow up with clients and prospects.
The key takeaway is the importance of persistence. Whether you’re reaching out to prospects or existing clients for UK Trademark Registration, consistent and repeated efforts can significantly boost your results. Don’t underestimate the power of a second (or third) touch.
Tip – If you don’t have a proper campaign management for your emails get one.
Mailchimp is the most well known but there are loads built into software packages now. The key benefit of using a platform is you can see who opened it, who bounced, if people clicked through to your site or booking form, or you can see who has read the email 15 times which if you’re prospecting probably means they are worth giving a call to.
Want to hear more about how to implement marketing automation into your business, why not email enquires@thetrademarkhelpline.com with the title ‘simple change’
