TikTok has filed a Trademark Application in May with the US Patent and Trademark office for the name “Genie” for an AI chatbot software.
💭What does this mean for UK businesses?
This signals TikTok’s intent to further integrate advanced AI functionalities into its platform further driving engagement and product sales through TikTok.
Below is more information about what Genie is and ways we believe all UK businesses can utilise AI to stay with the growth curve of companies like TikTok.
💬What’s Genie?
According to the trademark filing, the Genie chatbot will simulate conversations, facilitate interactions between humans and AI, and generate human-like speech and text. This development aligns with TikTok’s ongoing efforts to enhance user experience through AI-driven innovations.
💡Our thoughts for UK Businesses…
AI chatbots once sounded like science fiction but quickly gained traction around the world with large corporates and tech companies investing millions in developing AI systems that are easy to use.
There are literally hundreds of affordable AI solutions available to businesses today, so there is no reason to let companies like TikTok be the only ones benefitting from AI tech.
🚀TikTok’s AI Evolution
Owned by ByteDance, TikTok is renowned for its powerful AI algorithm that drives the app’s viral content. The company has been experimenting with generative AI tools, including testing an AI recommendation chatbot named Tako in 2023, which could suggest videos based on user requests. Additionally, TikTok has utilised OpenAI’s code to develop its own large language models, expanding its AI capabilities further.
🌍Our thoughts for UK Businesses…
The great thing about now is that other businesses have spent all the money on the research and development for us, however not every business has yet made the change.
If your competitors are using AI then you should jump on board or risk being left behind.
If they aren’t then you could be looking at the biggest opportunity, you will ever have to steal a market advantage.
🔧Recent AI Advancements
Earlier this month, TikTok introduced new AI features for its ad services, such as digital avatars and AI dubbing. However, the Genie trademark filing suggests that TikTok is venturing into creating a more sophisticated chatbot that surpasses basic search recommendations.
📈Our thoughts for UK Businesses…
Whether you have a product or service, this type of intelligent search tool could mean that clients who don’t even know they need you could find you.
⚖️Context and Challenges
This strategic move comes amidst significant challenges for TikTok. Facing the possibility of being divested from its parent company or banned in early 2025 due to national security concerns raised by the Biden administration, TikTok is currently contesting these measures in court, arguing that they are unconstitutional and infringe upon First Amendment rights.
📊Our thoughts for UK Businesses…
After a shaky start we believe that TikTok is here to stay. The TikTok shop alone intends to breach 15 million dollars in turnover in 2024.
📝Conclusion
TikTok’s trademark filing for Genie highlights the company’s commitment to leveraging AI to enhance user interaction and communication on its platform.
If we presume thatTikTok will overcome its legal challenges with its focus on innovation promising exciting advancements for its users, we believe this platform will continue to go from strength to strength.
📣Our advice for UK Businesses…
If you don’t have a presence on TikTok then start releasing content today.
Look at how similar companies are leveraging TikTok to attract more clients and revenue.
If you want to be on TikTok, Amazon, Instagram or anywhere online, make sure you have your brand Trademarked.
Want some guidance on how you can integrate AI into your business? Click here for an article about AI from our Managing Director.
