Financial Services, where brands don’t matter but trademarks still do
Can you think of one financial services brand that you truly love? In the finance industry, branding often takes a backseat to reputation, trust, and expertise. With the exception of car insurance, unlike most consumer-facing industries where catchy slogans, logos, and memorable mascots can make a huge impact, financial institutions tend to rely more on their credibility andtrack record. […]
Milk, It’s Not a Trademark – And Would You Want It to Be?
If someone had trademarked the term “Milky Taste” 20 years ago, they’d be creaming it now (excuse the pun)! And this is why… A trademark like that, tied to the distinctive sensory experience of dairy, would have been incredibly valuable today, especially with the growing demand for plant-based alternatives. Oatly, the popular plant-based milk brand, recently faced a legal setback when […]
The Power of a Trademark as a Mark of Approval
See that pink stamp on our logo? One day soon, we hope that stamp will be the symbol of quality trademark advice. A trademark is more than just a logo or a name, with right implementation it can be a mark of quality, trust, and authenticity. A prime example of this is Human Nature Snacks, the first […]
Trademark Strategies for NFTs: Navigating a New Digital Economy
The rapid rise of non-fungible tokens (NFTs) has revolutionised how artists, creators, and brands interact with their audiences. By offering unique digital assets tied to blockchain technology, NFTs have unlocked unprecedented opportunities for engagement and monetisation. However, this explosion in popularity has also introduced complex trademark issues. High-profile cases, such as MetaBirkins and Damien Hirst’s […]
Protecting Your Brand in the Virtual World of NFTs
As non-fungible tokens (NFTs) continue to revolutionise the digital landscape, protecting your brand in this virtual space has never been more critical. NFTs can easily reference or replicate well-known trademarks, allowing artists and creators to produce digital assets that sometimes mimic or unintentionally infringe upon established brands. Cases like MetaBirkins illustrate the complexities businesses face […]
Damien Hirst’s NFT Experiment: Digital Art vs. Physical Art
Damien Hirst who owns several trademarks worldwide including ‘his name’, ‘Spot Paintings’ and ‘Spin Paintings’, shook up the art world with his groundbreaking project, ‘The Currency’, which explored the intersection of digital and physical art. This experimental venture offered collectors 10,000 NFTs representing unique pieces of Hirst’s artwork, each depicting a series of numbered dots. […]
Navigating Trademark Issues in the NFT World
When we talk about Non-Fungible Tokens (NFT’s) we are essentially talking about the world of digital art and assets, 2021 marked a revolutionary change with the rise of non-fungible tokens (NFTs). NFTs are unique digital assets stored on blockchain technology, making them secure, verifiable, and one-of-a-kind. Unlike cryptocurrencies, which are interchangeable, NFTs represent ownership of […]
MetaBirkins: A Case Study in Trademark Disputes with NFTs
If you read our article Navigating Trademark Issues in the NFT World you’ll know that NFT’s and the rights and obligations to their creation, sale and ownership is a tricky area. How do you protect a de-centralised asset? Can trademark rights be enforced on an NFT? To answer these questions we are watching closely to […]
How can Partnerships and Collaborations support your brands growth?
Chapter 7 – The Power of Trademarks in Modern Marketing Partnerships and collaborations are done across all sectors, some more noticeable than others. In fashion, you’ll see designer brands like Gucci partner with companies like Adidas to release a limited range of items. Some brands like to collaborate with celebrities. Dua Lipa is one of […]
How can your Brand engage customers and build loyalty?
Chapter 6 – The Power of Trademarks in Modern Marketing It all comes down the Know, Like, Trust model or our preference: Visibility – Being Seen Credibility – Building Trust Profitability – Levering Trust to gain revenue Think about your last few impulse purchases. Was it from somebody new or a brand you already trust? […]