Learning from Coca-Cola – How can a trademark not only protect your brand but also help you generate more revenue?
Chapter 2 – The Power of Trademarks in Modern Marketing A UK trademark can be turned into bushes gold if you do it the Coca-Cola way (for 4p a Day!) I imagine when you read these articles you probably think they are loosely vailed attempts to disguise reasons you need a trademark as an education […]
Paul Dell vs Dell Inc: A Trademark Dispute
The trademark dispute between Dell Inc., the global technology giant, and Paul Dell, a British entrepreneur, centres around the use of the “Dell” name. Background: Paul Dell: A British businessman who began a small web development company under the name “Dell Web Sites” in 1996, using his own surname. Dell Inc.: The internationally renowned computer […]
TikTok Applies for ‘Genie’ Trademark in US for AI Chatbot 🤖
TikTok has filed a Trademark Application in May with the US Patent and Trademark office for the name “Genie” for an AI chatbot software. 💭What does this mean for UK businesses? This signals TikTok’s intent to further integrate advanced AI functionalities into its platform further driving engagement and product sales through TikTok. Below is more information […]
A Stress-Free Experience with The Trademark Helpline: Isabel’s Free From Success Story
When it comes to securing a trademark, the process can often seem daunting and complex. However, Isabel’s experience with The Trademark Helpline was anything but that. From start to finish, we provided a seamless, stress-free journey that left her feeling confident and informed at every step. Smooth and Stress-Free Process Right from the beginning, we […]
Client Success Story: How We Protected Westtek’s Brand
We are excited to share a remarkable success story with one of our esteemed clients, Westtek, a leader in cybersecurity and IT support services. Their commitment to excellence is well-known, and we are proud to have played a crucial role in safeguarding their brand. Our Role in Westtek’s Success Trademark Registration: The first step in […]
5 celebrities and their trademark antics
Drake tried to trademark “God’s Plan”. Back in 2018, Canadian rapper Drake tried to trademark the term “God’s Plan”, a song from his Album “Scorpion”. The filing suggested that he’d planned to use the phrase for clothing, marketing, promotions, and music. What’s more surprising is his application was successful! KISS and the devil […]
The Two Horse Brand
Did you know that Levi’s wasn’t always known as Levi’s? When the denim brand was first launched in 1886 by designer Levi Strauss, the famous jeans were known as “The Two Horse Brand”. When their patent for the jean-making process was about to expire, they started to use their now famous logo of the two […]
Bass, the UK’s oldest trademark
Known as the original brewery to produce pale ale, Bass is one of the most recognisable beer brands in the UK. But did you know that their iconic, yet simple, red logo is also the oldest known trademark in the UK? It is reported that Bass beer was first brewed up in 1777 by William […]
5 Interesting Trademarks
These days you can trademark just about anything, from colours to names, sounds or images. Take a look at these five quirky trademarks from around the world. Photographs of the Eiffel Tower at night. Come to think of it, you don’t see as many photographs of the Eiffel Tower at night as you […]