Why Are Trademark Applications Going Up Year After Year?
Chapter 1 – The Power of Trademarks in Modern Marketing Did you know the UK has seen one of the highest increases in Trademark Applications in recent years growing by a whopping 80% from roughly 10,000 applications in 2019 to 18,000 applications in 2023! So why are more UK brands trademarking than ever before? I’ll give you three […]
Being More than just a Trademark Representative
Intro – The Power of Trademarks in Modern Marketing Marketing Have you noticed that we try to be more than just Trademark Representative’s? Did you know that our founder and MD (Jonathan Paton) worked in marketing and still consults on compliant marketing and sales processes for a wide range of businesses in the Legal and Financial Services spaces. He actually founded The […]
What is Trademark Trolling?
Trademark trolling refers to the practice where individuals or entities exploit the trademark system by registering trademarks, often on common or generic terms, with the primary aim of profiting through legal threats, demands for licensing fees, or settlements, rather than actually using the trademark in commerce. This practice is generally regarded as being in bad […]
Paul Dell vs Dell Inc: A Trademark Dispute
The trademark dispute between Dell Inc., the global technology giant, and Paul Dell, a British entrepreneur, centres around the use of the “Dell” name. Background: Paul Dell: A British businessman who began a small web development company under the name “Dell Web Sites” in 1996, using his own surname. Dell Inc.: The internationally renowned computer […]
What Protection Does a Name on Companies House Provide?
As a Trademark Registrar who has been in business since 2009 it still amazes us how many times, we encounter seasoned business owners with an amazing brand and when we ask if it is trademarked, they say “It’s okay, I have the company name” … So, what sort of protection do you get from a […]
Domains and Websites: How Do You Stop People Using Your Brand?
In today’s digital world, protecting your brand online is as important as safeguarding your physical assets. Your domain name and website are key components of your brand identity and at the least are the online shop front for your business. It’s therefore truly important to ensure they are protected from misuse or infringement by others. […]
What is Passing Off and Why does it Matter? – A Peloton Case Study
You’ve heard of Peloton right? Founded in 2012 by John Foley, Peloton revolutionised the home exercise market by combining technology and engaging fitness content through high-quality stationary bikes and subscription-based virtual classes. Peloton quickly gained popularity and went on to widen their product lineup to treadmills and accessories as well as diversifying their available workouts […]
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A Guide to European Community Trademarks
A Guide to European Community Trademarks Introduction What is a European Community Trademark? How to Register a European Community Trademark The European Community Trademark Application Process Maintaining & Enforcing your European Community Trademark Conduct a Search Introduction An Introduction to European Community Trademarks If your business currently operates within Europe or has the potential to […]
Register A Trademark
Register A Trademark With the help of The Trademark Helpline, your business can register a trademark safe in the knowledge that you have a solid, accurate application which will give your business the protection it needs. Search Existing Trademarks Request a call back for a free consultation with one of our trademark advisors Benefits of […]