TikTok Applies for ‘Genie’ Trademark in US for AI Chatbot 🤖
TikTok has filed a Trademark Application in May with the US Patent and Trademark office for the name “Genie” for an AI chatbot software. 💭What does this mean for UK businesses? This signals TikTok’s intent to further integrate advanced AI functionalities into its platform further driving engagement and product sales through TikTok. Below is more information […]
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Trademark Monitoring & Representation
Trademark Monitoring & Representation Sign up for your own team of Trademark experts, checking for any brands that may be infringing on yours and taking action to prevent people from passing off on your hard earned reputation and goodwill. Let us keep an eye on your brand, so you can stay focused on your business. Did you know trademark owners are […]
International Trademark Registration
International Trademark Registration Register your Internatonal Trademark today with our fast and reliable service Is International Trademark Registration right for you? If you are trading internationally, your brand may be vulnerable.Trademark registrations are location specific and only protect your brand in the area(s) they are registered in. There is no single Worldwide Trademark Registration process, […]
European Trademark Registration
European Trademark Registration Register your EU Trademark today with our fast and reliable service Is EU Trademark Registration right for you? If you are trading outside of the UK, your brand may be vulnerable. Trademark registrations are location specific and only protect your brand in the area(s) they are registered in. With increasing access to […]
The Importance of Trademark Protection – Lessons from Nike vs BAPE
In the dynamic world of fashion, trademark protection is a cornerstone for safeguarding brand identity and ensuring long-term business success. A recent example that underscores this importance is the trademark infringement lawsuit between Nike and Japanese fashion brand A Bathing Ape® (BAPE). The Case Overview Nike filed a trademark infringement suit against BAPE in early 2023, accusing the brand […]
UK Trademark Registration
UK Trademark Registration Register your UK Trademark today with our fast and reliable service Is UK Trademark Registration right for you? If your business operates only in the United Kingdom and you don’t plan to expand outside the country, UK trademark registration is the quickest and cheapest way to ensure legal exclusivity for the use […]
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About us Originally known as the Trademark Association, The Trademark Helpline was established in 2008 by a group of business owners who recognised the need for a simpler, less time consuming way to navigate the trademark registration process. Trademarking simplified. “Trademarks are incredibly valuable business assets. Our knowledgeable team will act on your behalf to […]
Reflecting on House of Zana’s Trademark Victory Over Zara
In 2022, the fashion world witnessed a David vs. Goliath scenario as Amber Kotrri, owner of the small Darlington-based boutique House of Zana, triumphed over fashion giant Zara in a trademark dispute. Zara argued that House of Zana’s name bore “high degree of visual and aural similarities” to their brand, potentially causing customer confusion. However, […]